For marketers, the web is a two-edged sword.
The web enables you to engage your audience in greater depth and with more nuance than ever. But along with its undeniable strengths come unique challenges; unlike traditional media, the web demands regular care and feeding.
For small communications departments that already have too much to do, the addition of a website, a blog or an email campaign can be overwhelming. Yet, everyone knows it must be done.
Since 1997, I’ve worked with businesses and nonprofits that have lacked either the resources or the expertise to design, implement, and sustain an online strategy. You can see a current example here.
How may I help?
If you’re thinking an independent contractor might get you over the online hump – and something I write rings a bell – please drop a line.
I work best in long-term, collaborative relationships. If your needs are short-term, I’d be happy to refer you to folks who will do a bang-up job for you.